New Coaching Manifesto

I was recently interviewed by Brad Swift for this “Living & Working On Purpose” radio show. In his comments to me after the interview, he said:

“Milana, you hit the nail on the head of what’s missing for so many coaches that keeps them stuck and struggling in a profession that’s all about people flourishing. The missing element is entrepreneurship — business skills that will have a coach be not just effective at their craft but successful as well.  I truly believe following Milana’s 6 Steps to Becoming a Coaching Entrepreneur can make all the difference in the world for coaches.  I just wished I’d known about these business strategies when I first started out 20 years ago. ” (Brad Swift, founder Life On Purpose Institute, Inc., (http://www.lifeonpurpose.com) author of Life On Purpose: Six Passages to an Inspired Life)

Coaching is about entrepreneurship and inspiring others. It’s about causing a transformation in someone else regardless of the means you use to achieve it. Brad got it!

The interview is scheduled to air on the  Living & Working on  Purpose Radio Show on Wednesday, August 20  at 5 pm eastern time.  It  will then be archived so that  others can listen to it whenever it fits their  schedule  at:

http://exceptionalwisdomradio.com/archives/LWOP/archive_LWOP_MLeshinsky.html

How you look at coaching can make or break your business.

In my book Coaching Millions I define coaching as a “methodology–a strategy used by thousands of eople worldwide to inspire, motivate, and evoke positive change in he lives of others.”

While this is true conceptually, in practical business terms, coaching is an extension of your expertise.

Whatever you’re an expert in, that’s what you should offer coaching on. If your expertise is not specific or narrow enough, define it better.

Most coaches look at coaching as a stand-alone service and in their mind they’re starting a brand new business from ground zero. And THAT’S the #1 reason building a coaching business is like pulling teeth - constant struggle, never-ending networking to get clients, and complete and total frustration about lack of results.

So, as you look at your coaching business today, is coaching an extension of what you already good at? Or something completely independent of everything you’ve accomplished previously?

Would love your comments.